How to get free publicity Writing news

How to get free publicity
or why you don’t need to pay for everything all the time

Can you remember what you saw yesterday? What public notices did you pass by as being of no importance to you? Were the traffic signals red or green when you drove up to them?

Does it matter? Probably not .

clown But, it might matter to the circus publicist whose poster you failed to notice.

Which is why, you put your message out time and time again for a slow accumulation of attention. After a while, the person begins to remember he saw the ad before, after another while it becomes so familiar that he believes it was always there. And after another few notices he wonders why he didn’t buy that product already.

If the campaign is conducted properly he should make the purchase and become an ambassador of yours as a satisfied customer.

So, how to do this for little or no money?

That’s what our PR for Pennies programme is all about.

You can start online by opening an account on Twitter. Messages, or tweets, are limited to 140 characters which is about two sentences.

However, you can include a link to your website within that tweet and bring an interested reader to your site for the full sales treatment and fulfilment.

Remember, the only function of a business website is to sell product, the only function of public relations and publicity and advertising is to steer the reader towards that website, or place of business.

Your website should have your products or services clearly shown and it should be easy for the visitor, your new best friend, to do business with you.

It should also have a news release page where all your news releases are posted, for free.

Reading the releases should make the visitor feel as if they belong to the site and the business and the wonder of it all.

An insider makes a wonderful outsider for telling others about your business, for free.

Once onsite, you either sell, or guide them to where they can buy in the terrestrial world.

Include your URL or website address in all messages you send out. Do the same with your Twitter address and follow and be followed by as many apporpriate people as you can find. It all contributes to word-of-mouse
.
Post your news releases on your site in addition to sending the release to as many relevant traditional media outlets as you can find.

For this reason: say a reporter notices your news being included in a radio station’s news broadcast or on a magazine programme. As a media professional he will recognise it as being a news release.

He may do an internet search and arrive on your media page --- he sees the release as you issued it and then uses it in whatever publication he writes for.

You may find you are quoted by someone you never even spoke to in person.

The publicity is free and it's all yours.

You can learn more and earn more by taking our online course now.

You should book our 30-module PR for pennies programme now and get ahead of your competition. The decision is yours. You control your publicity campaign.
Be happy. Lead on.
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Happy Public Relations sells	PR for Pennies Writing News	More customers and more sales make you happy. Start today.
What they said about courses "I came away with a mind-full of information." "100% beneficial for what I wanted to do." "I got everything I expected and needed to get." " Money well spent." "Good examples were presented from Brendan’s extensive experience." "Direct, relevant real life examples and scenarios." "Press release material very detailed." "Very informal, comfortable, atmosphere, very conducive to sharing . "Great information and sharing."	How to get free publicity or why you don’t need to pay for everything all the time Can you remember what you saw yesterday? What public notices did you pass by as being of no importance to you? Were the traffic signals red or green when you drove up to them? Does it matter? Probably not . But, it might matter to the circus publicist whose poster you failed to notice. Which is why, you put your message out time and time again for a slow accumulation of attention. After a while, the person begins to remember he saw the ad before, after another while it becomes so familiar that he believes it was always there. And after another few notices he wonders why he didn’t buy that product already. If the campaign is conducted properly he should make the purchase and become an ambassador of yours as a satisfied customer. So, how to do this for little or no money? That’s what our PR for Pennies programme is all about. You can start online by opening an account on Twitter. Messages, or tweets, are limited to 140 characters which is about two sentences. However, you can include a link to your website within that tweet and bring an interested reader to your site for the full sales treatment and fulfilment. Remember, the only function of a business website is to sell product, the only function of public relations and publicity and advertising is to steer the reader towards that website, or place of business. Your website should have your products or services clearly shown and it should be easy for the visitor, your new best friend, to do business with you. It should also have a news release page where all your news releases are posted, for free. Reading the releases should make the visitor feel as if they belong to the site and the business and the wonder of it all. An insider makes a wonderful outsider for telling others about your business, for free. Once onsite, you either sell, or guide them to where they can buy in the terrestrial world. Include your URL or website address in all messages you send out. Do the same with your Twitter address and follow and be followed by as many apporpriate people as you can find. It all contributes to word-of-mouse . Post your news releases on your site in addition to sending the release to as many relevant traditional media outlets as you can find. For this reason: say a reporter notices your news being included in a radio station’s news broadcast or on a magazine programme. As a media professional he will recognise it as being a news release. He may do an internet search and arrive on your media page --- he sees the release as you issued it and then uses it in whatever publication he writes for. You may find you are quoted by someone you never even spoke to in person. The publicity is free and it's all yours. You can learn more and earn more by taking our online course now. © Brendan Nolan September 2009 You should book our 30-module PR for pennies programme now and get ahead of your competition. The decision is yours. You control your publicity campaign. Be happy. Lead on. more	Write my words Get free publicity Attract all the business you need We will write your press release for you for €95. The rest is yours. here "Very worthwhile." "Best aspects: information on journalists' requirements." "I now have a clear understanding of how to prepare a good press release." "Great knowledge of how to get noticed by journalists. Some great points on how to structure press releases." "Really enjoyed module." "Brendan relaxed the audience and was very well prepared." "Overall, a good workshop."
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