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How to write a great press release and use it many times in many ways
Writing
a bad press release is not an easy thing to do. It takes just as much
effort to write a really bad release as it does to write a really good
release that people will read with interest and act upon.
It's mainly a matter of knowing how to compose a basic release while
ensuring the content is tight enough and inventive enough to double
up as something else, a blog entry certainly, an article on your own
website perhaps, and maybe even a tweet on Twitter.
Many media releases are written to a formula of supplying responses
to the questions of who, what, where, when, why, and how.
However, a dry formula will fail to ignite a flame of passion in the
reader, though we try to show our clients how best
to do it.
Telling us that you have launched a new motor car is hardly exciting
news given that your rivals are all doing the same. But telling us that
you have a new car that is safer, easier to drive and gives valuable
fuel performance might just make us wonder if we should take a test
drive.
Tell us that it is very good value for money and you will endear yourself
to us.
What you are doing is selling the benefits of owning this new car.
Of
course, your highlighted benefits are for a buyer who likes safety,
comfort, and a value return on investment. A younger driver might want
to know how fast it can go from a standing start and what the sound
system is like and if the satellite tracking system has a sexy voice
to suggest where they should go.
That's exactly what we do for those clients who ask us to write
their words for them.
You sell the benefits not the product in the press release. Place the
benefits at the top of the page as a teaser and continue on down with
your solutions to any problems the reader might have and you have a
beginner's press release.
You must also make it exciting as you flip through the benefits. suggesting
the envy of our peers when we buy your product is also a good ploy.
We all want to be better than the other person, on some level, even
if it's only in friendly rivalry.
A worldwide sports industry is built on that one truth.
Once you have a viable press release to hand; you can send it off to
the media appropriate to your niche.
You should also post it on your own website as a news item, or with
illustration as a feature article of interest.
It can then be slimmed down to appear on your blog with a live link
to your website.
Whatever way you do it, you should ensure your words are read in many
places at many times by many eyes; that way they will remember you.
Then you follow it up with another brilliant press release.
Wanna try?
We
can help you.
See here
© Brendan Nolan July 2010
