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Idea Generation Workshop

What they said about courses

"I came away with a mind-full of information."

"100% beneficial for what I wanted to do."

"I got everything I expected and needed to get."

" Money well spent."

"Good examples were presented from Brendan’s extensive experience."

"Direct, relevant real life examples and scenarios."

"Press release material very detailed."

"Very informal, comfortable, atmosphere, very conducive to sharing .

"Great information and sharing."

"Best aspects: information on journalists' requirements."

Course Outline:

The aim of the course is to assist those who would like to become self-employed but are not sure what business idea they should develop.

Any earlier experience is discussed and results rated against sector expectation.

However, experience of self-employment is not a pre-requisite of attendance.

New business opportunities are discussed and attendees are encouraged to take a wider view of an original concept to see where it might lead.

The course is informal and informative; the better to stimulate ideas that can be considered by the attendees for further development.

Objectives:

By the end of the course delegates will be able to:

• Review their original idea and evaluate its prospects
• Know how to research any potential market share
• Benchmark the proposal against the existing market
• Assess future market opportunity or peril to the idea
• Understand how to maximise return on effort and investment
• Effectively and profitably identify the needs of potential clients
• Decide on whether or which business training would assist the proposer
• Know the essentials of sourcing finance for new ideas
• Attract new customers
• Realise the difference between employment and enterprise
• Source alternative business ideas should the original idea not be opportune
• Evaluate the merits of a start-up versus a franchise opportunity.

The Facilitator

Brendan Nolan, the trainer on this programme not only has the necessary presentation, tutoring and delivery skills, but also has a proven track record of communicating effectively in the business world. See here

Training Methods

• Trainer Presentation.
• Group Discussion.
• Training Exercises.
• Skill practice

One day 9.30am - 4.30pm.
Half day 9.30am -1pm
Maximum of 12 participants per course.
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