Course Outline

The course covers development of a local, national and niche profile beyond being a reliable supplier of a product or service.

It shows how to use the media to gain free and better-read publicity.

Methods are suggested on how to have the media contact you for information.

The course is informal and informative the better to stimulate ideas that can be used by the enterprise to attract publicity.

Objectives:

By the end of the course you will be able to:

• Communicate the company line clearly and effectively
• Resolve media problems by providing timely responses to queries
• Establish journalists’ needs quickly and effectively
• Understand the three distinct phases of a media story
• Understand the six constituents of all communications
• Use three step releases for maximum coverage
• Understand the importance of media contacts
• Relate to the audience both in-house and the wider public
• Get clarity in the message
• Write and release effective press releases
• Be a sought-after source
• Develop a profile beyond your immediate needs

The Tutor:
Brendan Nolan, the trainer on this programme not only has the necessary presentation, tutoring and delivery skills, but also has a proven track record of communicating effectively in the business world. See here

Training Methods:

• Trainer Presentation.
• Group Discussion.
• Training Exercises.
• Skill practice

One day 9.30am - 4.30pm.

Half day 9.30am -1pm.

Maximum of 12 participants per course.

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contact us

Writing News 138 Esker Lawns Lucan Co Dublin Ireland

tel 00 353 1 628 11 25

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