writing news
Saying what you mean is a skill that takes time to develop
What they said about courses
"I came away
with a mind-full of information."
"100% beneficial for what I wanted to do."
"I got everything I expected and needed to get."
"
Money well spent."
"Good examples were presented from Brendan’s
extensive experience."
"Direct, relevant real life examples and scenarios."
"Press release material very detailed."
"Very informal, comfortable, atmosphere, very conducive to sharing
.
"Great
information and sharing."
"Best aspects: information on journalists'
requirements."
"Brendan relaxed the audience easily and was very well prepared."
The aim of the course is to assist those whose task it is to write and issue press releases.
Course Outline:
Effective press
release composition is considered.
Press releases that work and that do not work are discussed.
The course is informal and informative and geared towards practical results.
Objectives:
-
By the end of the course delegates will be able to:
Understand the framework of a basic press release
Understand the difference between an ad, a release, and a statement
Understand that a different approach works better for some audiences
Develop writing skills to have a press release noticed
Have clear guidelines to measure each release against
Understand how to contact and be confident with the press
Draft a press release that will be read
Write headlines that catch the eye
Develop a best-time schedule for contacting journalists
Entice journalists to make continuing contact
Target the appropriate and best-chance publications for the business
The
Tutor:
Brendan Nolan, the trainer on this programme not only has the necessary
presentation, tutoring and delivery skills, but also has a proven
track record of communicating effectively in the business world.
Training Methods:
• Trainer
Presentation.
• Group Discussion.
• Training Exercises.
• Skill practice
Full-day
9.30am - 4.30pm
Half-day 9.30am -1pm
Maximum of 12 participants per course.
more courses here
__________________________________________________
contact us
Writing News 138 Esker Lawns Lucan Co Dublin Ireland
tel 00 353 1 628 11 25
We can assist in putting the best thoughts forward.
Interested?
Contact us at any time for a chat.
until then...
Brendan Nolan prop
_________________________________________
training courses
group
in-house
individual
Success
in a Downturn here
Marketing for pennies here
Get Free Media Attention here
Press Releases that Work here
Running
the Business here
Presentations that work
here
Business Writing Skills here
Report writing
here
Leadership
development
here
Team
Building
here
SpeakEasy
making life easy for speakers
here
Professional development for
writers here
Pre-start-up ideas workshop
here
Motivating
here
private course
Make Media work for You here
Leisure
Courses
Writing non-fiction here
see here
email:
Writing News
here